Website: The Marketing Champion   You should consider the role of the site in the marketing strategy. Marketing is both the management of the product, the customer and the brand. The website plays a role in each of these dimensions. Too often, the website is considered a simple sales tool. It is based on the idea that visitors arrive on the site, click, and buy.   Procurement processes are much more complex. The user goes through[...]

  Today, brands are trying hard to connect with the audience by applying different marketing tactics. Social media is one of the proven ways marketing experts consider the best to bring out the most of the businesses. The year 2017 is about to end and leaving behind some of the exciting social media marketing trends. Let’s figure out some more trends for the upcoming year 2018.   Even after getting the excellent crowd on the websites,[...]

Facebook, once considered to be a social medium is now transforming into a giant marketing medium. With more than 1 billion users, undoubtedly it is the best platform to promote your products and services. Today, we could witness numerous companies striving hard to set their promotional campaigns on the Facebook in order to turn the attention of billion customers toward their business. And, Facebook realizes the entire buzz that is happening all around[...]