Photo by Devin Edwards on Unsplash   Starting any business is something of a hit-or-miss process that tends to have a steep learning curve for everyone. Even the most seasoned entrepreneurs can encounter the unexpected when starting a new business.   That doesn’t mean, however, that there aren’t some common issues and challenges or that you can’t learn from the experiences of others. Here are 6 things people that started[...]

  Most people don’t seem to understand the difference between SEM and SEO. For a start, the acronyms refer to Search Engine Marketing and Search Engine Optimization. SEO is actually part of SEM. However, SEM contains many elements than SEO. In fact, they are the most effective methods of internet marketing. Both of them have one objective in common; increase the presence of a business on the internet. The two strategies are very cheap when[...]

    $4.5 trillion – that’s the prediction for eCommerce sales by 2021.   If you’re not already on the train, it’s time to buy a ticket. You may already know this, but it’s not always as obvious where to begin the journey.   Whether you’re looking for a new eCommerce platform for an existing business or you woke up this morning with a bright idea, making an informed decision about which option to choose will prevent[...]

  Have you been spending a lot of resources increasing traffic to your WordPress site, but aren’t seeing an increase in sales?   This happens often, with studies showing that 78% of companies are dissatisfied with their conversion rate performance.   And that’s because too many businesses focus all their efforts on increasing traffic, rather than improving their conversion rates. As a result, that often leads to an increase in[...]

  Hiring and retaining top talent is a highly competitive battle, and you need to implement a smart strategy in order to win the war. By 2024, millennials will make up 75 percent of the country’s workforce, which means that you need to tailor your strategy in a targeted way to win millennials over.   While millennials understandably want to work for a company that offers excellent prospects for upward mobility, growth and compensation,[...]

  The start of a web design project can cause some apprehension. There are many variables and the customers, in general, set the bar very high qualitatively. Identifying goals, defining the scope, developing a site tree and a model, creating content, interface design, and site testing are all aspects of the process of web design.   In other words, the risks of failure are multiple. It is, therefore, necessary to prepare with a sound strategy.   “Do[...]

Image from Kinsta’s HTTPS migration guide   HTTPS stands for Hypertext Transfer Protocol Secure. It is the secured and extended advanced version of Hypertext Transfer Protocol (HTTP). HTTPS is a protocol that is highly used in protecting the integrity and confidentiality of all types of data that travels through the insecure media – Internet.   HTTPS is a process by which you can send the encrypted information between a browser and[...]