5 Tips to Future Proof Your Brand Online

If you own or help manage a business, it’s likely that you spend a lot of time thinking about the future and where you want the company to be five, ten, or even 100 years down the road. Having this vision in mind helps you better plan the steps you need to take today to get you where you want to be tomorrow.


One area to consider when making these plans is your company’s online presence as the internet isn’t likely to go away any time soon, if ever. What are some ways you can future proof your business so that you’re easy for your customer base to find for years and years to come? Here are five tips to consider.


1. Register the Right Domain Name


Some businesses take their hottest product and use that as their domain name. While this may seem like a good idea at the time, what happens when the buzz fades and that item is no longer in such high demand? Suddenly, your customers don’t know how to find you.


For this reason, it’s often best to choose a domain name that will be relevant for as long as you’re in business. One of the most common tactics is simply to use your business name, but there are several other ways to register a great domain name for your site if you’re not sure what domain would best withstand the test of time.


2. Purchase Multiple Domains


If your goal is to grow your brand in the years ahead, you want to have multiple domains associated with it to accommodate that growth. For instance, you may want to use a new landing page for each of your top products, services, or deals. And if you plan to expand to new countries, each one should have its own domain.


This doesn’t have to cost a fortune either. With domain registrars like LCN which offer bulk domain name discounts, you’re able to purchase 20, 50, or even more than 100 domains at a reduced rate.


3. Draw Traffic from Multiple Sources


Diversifying is a term most used in the financial world, but you also want to diversify your website traffic so you’re not left with decreasing site visits if one of your top referral sources suddenly disappears. This means using SEO (search engine optimization), social media, and a number of other referral sources, utilizing each to direct people back to your website.


4. Stay Current on the Latest Trends


Because different online platforms are appearing and disappearing every day, it’s critical for businesses to stay up-to-date on which ones are most appealing to their customer base today. This keeps you in their sight on the online platforms they are using most while also showing them that you’re still relevant because you’re current on the trends.


5. Monitor Your Numbers


Though staying current is a great start, you also need to be able to identify whether you’re making an impact in each specific space or if that particular online strategy is falling flat. This requires taking the time to assess where your website traffic is coming from, as well as measuring and monitoring your social media accounts so you know exactly where you’re making the greatest impact.


Growing a business is one thing, but making it resilient enough to withstand the test of time online is something else. Though the latter isn’t always easy, as long as you follow these five tips, you’ll put your business in a better online position today, tomorrow, and for years to come. This places you on more solid ground as you work to make your company bigger, better, and stronger than you could ever imagine.



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