Professional Web Design: Everything You Need To Know


Currently, it is estimated that there are more than 1,300 million websites that cover cyberspace. Whether personal blogs, online stores, information channels and corporate sites, the Internet has become the ideal showcase for any company. However, not everyone has professional web development knowledge, which is why it is common to go to web development companies to help you gain online presence.


Professional Web Design with WordPress And Another CMS


The first thing you must decide is what kind of website you want. Each company has specific needs and a limited budget to carry them out, hence, knowing how to size the project is key to not suffer its consequences in the future. In this sense, it is recommended not invest more than 40% of the budget in professional web design, leaving the other 60% to invest in marketing strategies.


From there, you have several options, whether you want to create simple web pages or more complex ones based on WordPress web design:


Simple Websites


In this section, some solutions will be recommended below:


Google My Business:


For the simplest webs, it is the ideal solution: based on the tab of a business published in Google My Business, it works as a creator of simple web pages, adaptable to mobile devices (responsive) and offers the visitor relevant information about the activity of the company (schedule, address, services offered). In addition, recently Google has implemented the option to customize the domain of Google My Business pages.




Although it was designed as a blog creator, the solution acquired by Google in 2004 has evolved and allows the creation of functional websites for SMEs. Its free nature, together with the possibility of including your own domain, make Blogger a more than worthy alternative for those empty pockets.


Other solutions:


Apart from those already mentioned, there are many other solutions in the market such as, Wix or Shopify, which will allow you to have a website at a competitive price.


Create A Professional Website


In this section, two alternatives are mentioned: those who choose to completely program their website and those who opt for any of the CMS (Content Management System) available in the market, WordPress being the standard-bearer of the latter, with about 29% of the total websites developed under this programming language (60% of the total of CMS – Joomla, Magento, Drupal, etc.).


At this point, many are wondering how to make a web page in WordPress, if it is easy or on the contrary, is it advisable to hire the services of a web developer or a web development company. The answer, unfortunately, is not simple, since it will depend on the expertise as a WordPress developer of those who approach such a project: WordPress was born as a way to democratize the creation of web pages, making public its code for those who would like to modify it.


In addition, its structure based on web templates, plugins and pages is intuitive for those who venture to program web pages. However, creating a website with WordPress does not stop being an activity in which technical complications may arise, or simply the need to modify the code of the plugins and templates that make up your space, so it is advisable to delegate this activity to qualified WordPress developers to avoid gaps in the project.




If you have finally chosen to obtain a professional web design, the first thing you must do is hire a hosting (also known as web hosting or server), which will be the place of cyberspace that will occupy your site.


WordPress Hosting


Assuming that you have finally opted for this technological solution, it is important to validate that the supplier has specialized products in this CMS, since a customer service expert in WordPress will be key to solving any technical problems that may arise. In the same way, if you opt for another programming language you should follow the same recommendations.


Web Templates


The next step in your process of enjoying a professional web design is to select the template that best suits your needs. As you can imagine, web programming has evolved a lot in recent years, especially as a result of the proliferation of CMS such as WordPress or Prestashop: one of the main advantages of this type of solutions is the possibility of implementing specialized web templates in your business sector that also adapts automatically to mobile devices (remember that more than 70% of the current web traffic comes from smartphones and tablets).


What is the price of a WordPress template? In general terms, it will depend on the functionalities that are available, since a template for landing pages is not the same as a template that includes a booking engine, for example. The average is usually around US$ 50, and the ideal place to buy a WordPress template is ThemeForest, the largest worldwide Marketplace with more than 400,000 items available.


Web Content


You have a hosting in which you have installed WordPress, and in this, in turn, a template. Now it’s time to generate quality web content, which allows us to differentiate ourselves from our competitors while offering the visitor of your site the information it demands. In WordPress, you will find two fundamental types of contents: the pages and the posts. A page is just a way to categorize information as sections, such as the elements of a navigation menu (who we are, services, contact, blog …); On the other hand, the post is the unit on which blogs are built, those news sections of your corporate website that will allow you to generate fresh and recurring content in the eyes of search engines.


When publishing your web content, it is important to take into account the following aspects:


  • It must be original. Never copy content from third parties, since you are subject to a penalty by search engines.


  • It must have the appropriate extension. It is important that those pages of special importance for you have from 5000 characters of text. As for the posts, a reasonable length would be between 1000 and 2000.


  • It must be updated periodically. An original and updated content is the basis of any web positioning strategy.


Web Maintenance


Before arriving at the section that interests you the most (find out how much a web page costs) it is important that you stop for a moment to talk about web maintenance, a service usually offered by the web development company or web developer that you have hired to carry out your project. But, what is the web maintenance service? In general, it is a kind of “flat rate” that you subscribe to your provider and that allows you to outsource the management of your website.


A common mistake is to think that the work of web design ends when it is put online: it is from that moment the monitoring work begins to keep things running smoothly from the first day. Templates, plugins and even the WordPress itself are constantly updated, so it is essential to have a team of professionals at your side who know when and how to carry out these maintenance tasks.


Author Bio:


Harnil Oza is a CEO of Hyperlink Infosystem, a mobile app development company in India as well as California and New York, USA having a team of best app developers who delivers best mobile solutions mainly on Android and iOS platform. He regularly contributes his knowledge on the leading blogging sites.



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