Have you been spending a lot of resources increasing traffic to your WordPress site, but aren’t seeing an increase in sales?   This happens often, with studies showing that 78% of companies are dissatisfied with their conversion rate performance.   And that’s because too many businesses focus all their efforts on increasing traffic, rather than improving their conversion rates. As a result, that often leads to an increase in[...]

  Hiring and retaining top talent is a highly competitive battle, and you need to implement a smart strategy in order to win the war. By 2024, millennials will make up 75 percent of the country’s workforce, which means that you need to tailor your strategy in a targeted way to win millennials over.   While millennials understandably want to work for a company that offers excellent prospects for upward mobility, growth and compensation,[...]

  The start of a web design project can cause some apprehension. There are many variables and the customers, in general, set the bar very high qualitatively. Identifying goals, defining the scope, developing a site tree and a model, creating content, interface design, and site testing are all aspects of the process of web design.   In other words, the risks of failure are multiple. It is, therefore, necessary to prepare with a sound strategy.   “Do[...]

Image from Kinsta’s HTTPS migration guide   HTTPS stands for Hypertext Transfer Protocol Secure. It is the secured and extended advanced version of Hypertext Transfer Protocol (HTTP). HTTPS is a protocol that is highly used in protecting the integrity and confidentiality of all types of data that travels through the insecure media – Internet.   HTTPS is a process by which you can send the encrypted information between a browser and[...]

  Plugins are very useful tools as they help to enhance the functionality of a WordPress website. By using these helpful add-ons, you can add extra functions and features to a basic WordPress website. Although the use of plugins give you an opportunity to open new potential for your website, too many plugins active on your website may also disrupt its performance.   Since, these add-ons also use resources, they might cause delay in loading-time,[...]

  Website: The Marketing Champion   You should consider the role of the site in the marketing strategy. Marketing is both the management of the product, the customer and the brand. The website plays a role in each of these dimensions. Too often, the website is considered a simple sales tool. It is based on the idea that visitors arrive on the site, click, and buy.   Procurement processes are much more complex. The user goes through[...]

  Currently, it is estimated that there are more than 1,300 million websites that cover cyberspace. Whether personal blogs, online stores, information channels and corporate sites, the Internet has become the ideal showcase for any company. However, not everyone has professional web development knowledge, which is why it is common to go to web development companies to help you gain online presence.   Professional Web Design with WordPress[...]