Photo by Devin Edwards on Unsplash   Starting any business is something of a hit-or-miss process that tends to have a steep learning curve for everyone. Even the most seasoned entrepreneurs can encounter the unexpected when starting a new business.   That doesn’t mean, however, that there aren’t some common issues and challenges or that you can’t learn from the experiences of others. Here are 6 things people that started[...]

  The fact of the matter is that content marketing is one of the most important strategies that companies and marketing departments need to be focusing on. Thus, a content marketing plan is key to your success.   If done properly, your company should be able to connect with your targeted audience and in return expand the reach of your marketing efforts, increase brand engagement and ultimately increase the profitability of your business.   This[...]

  Most people don’t seem to understand the difference between SEM and SEO. For a start, the acronyms refer to Search Engine Marketing and Search Engine Optimization. SEO is actually part of SEM. However, SEM contains many elements than SEO. In fact, they are the most effective methods of internet marketing. Both of them have one objective in common; increase the presence of a business on the internet. The two strategies are very cheap when[...]

    $4.5 trillion – that’s the prediction for eCommerce sales by 2021.   If you’re not already on the train, it’s time to buy a ticket. You may already know this, but it’s not always as obvious where to begin the journey.   Whether you’re looking for a new eCommerce platform for an existing business or you woke up this morning with a bright idea, making an informed decision about which option to choose will prevent[...]

  Every business wants to increase its sales. If you are hoping to increase sales simply by posting ads on various social media sites and on Google, you need a digital strategist and a slight understanding of what elements of the website drive online sales.   There are several elements in the website that can be strategically optimized to increase visibility and sales.   Besides, there are other measures that need time and attention[...]

  Have you been spending a lot of resources increasing traffic to your WordPress site, but aren’t seeing an increase in sales?   This happens often, with studies showing that 78% of companies are dissatisfied with their conversion rate performance.   And that’s because too many businesses focus all their efforts on increasing traffic, rather than improving their conversion rates. As a result, that often leads to an increase in[...]

  Hiring and retaining top talent is a highly competitive battle, and you need to implement a smart strategy in order to win the war. By 2024, millennials will make up 75 percent of the country’s workforce, which means that you need to tailor your strategy in a targeted way to win millennials over.   While millennials understandably want to work for a company that offers excellent prospects for upward mobility, growth and compensation,[...]