Not long ago a lot of people looked down at other people that played computer games for hours on hours, but these days we know that online gaming has become a lifestyle for many of us and some have even made a successful career out of it. Gaming has become a very important part of the lives of many young people and this is why.   EsportsThe term Esports is not new, but has become a widely knows term over the last decade or so. Esports is[...]

  As unprecedented cyber threats continue to unfold, internet users are continuously looking for better ways to stay safe online. The partnership between ExpressVPN and LastPass is an effort to complement the security and privacy of their respective products, thus enhancing online safety for their users.   ExpressVPN is one of the biggest names among consumer VPN services, encrypting users’ online activity and protecting their data[...]

Photo by Devin Edwards on Unsplash   Starting any business is something of a hit-or-miss process that tends to have a steep learning curve for everyone. Even the most seasoned entrepreneurs can encounter the unexpected when starting a new business.   That doesn’t mean, however, that there aren’t some common issues and challenges or that you can’t learn from the experiences of others. Here are 6 things people that started[...]

  The fact of the matter is that content marketing is one of the most important strategies that companies and marketing departments need to be focusing on. Thus, a content marketing plan is key to your success.   If done properly, your company should be able to connect with your targeted audience and in return expand the reach of your marketing efforts, increase brand engagement and ultimately increase the profitability of your business.   This[...]

  Most people don’t seem to understand the difference between SEM and SEO. For a start, the acronyms refer to Search Engine Marketing and Search Engine Optimization. SEO is actually part of SEM. However, SEM contains many elements than SEO. In fact, they are the most effective methods of internet marketing. Both of them have one objective in common; increase the presence of a business on the internet. The two strategies are very cheap when[...]

    $4.5 trillion – that’s the prediction for eCommerce sales by 2021.   If you’re not already on the train, it’s time to buy a ticket. You may already know this, but it’s not always as obvious where to begin the journey.   Whether you’re looking for a new eCommerce platform for an existing business or you woke up this morning with a bright idea, making an informed decision about which option to choose will prevent[...]

  Every business wants to increase its sales. If you are hoping to increase sales simply by posting ads on various social media sites and on Google, you need a digital strategist and a slight understanding of what elements of the website drive online sales.   There are several elements in the website that can be strategically optimized to increase visibility and sales.   Besides, there are other measures that need time and attention[...]