World famous companies have such recognizable logos that people often don’t need to see the brand’s name along with them. If you see two golden arches, you know you’re at McDonald’s. A red, white, and blue globe on the side of a cup means you’re drinking Pepsi. And everyone craves a pair of shoes with the trademark Nike swoosh.   These logos are not famous by coincidence. There’s a reason why they are so successful,[...]

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