SEO Trends That Will Propel Your Business Skyhigh in 2018

 

It’s February and still, you are still ought to find the right strategies for your business!!! This isn’t good for your business. You need to take actions right now. Let’s start with Search engine optimization. As digital media usage is increasing, the relevance and importance of SEO based campaigns are increasing.

 

With the arriving of 2018, new SEO trends are either forecasted or observed to take the most from search engine based searches. Believe me, it is the most cost-effective method for driving prospects to your business website and converts them into your regular customers.

 

It all can be achieved with one condition. You need to identify the current trends and preferred methodologies. This is the reason you are in this post, right?

 

So what’s next?

 

From this post, you will learn the SEO trends that will help you to drive your business on the success path. So, what are we waiting for, let’s get started,

 

●     SERP Features Are Rising

There was a time when we all think that getting #1 rank in the organic search is the best way to get high traffic to your website. This is old school now. Things have changed drastically and will change again. That is the beauty of SEO which is why even the career in this field is long-term and full of excitement.

 

In 2018, #1 ranking will not guarantee you high traffic. There are other features now you should lay your eyes on. Features such as rich snippets, local packs, and knowledge panels etc. These features cover one of the most important spot of SERPs (Like Sheldon’s spot), the position zero. This is at the top and very eye-catching. The frequency of targeting for this spot will increase in 2018.

 

●     Increased Usage Of Structured Data

First things first, what is a structured data? It is a formatted HTML which  the content of your website to the search engine, how to display it in the SERPs. There is no official announcement by Google that structured data is a ranking factor.

 

You must be wondering, why bother then?

 

Think of a rich snippet and knowledge graph panel. They not only appear at the top of the results but also have higher click-through rates. Do you know how much? By 30%!! See, that’s what I am talking about.

 

You can find lots of structured data formats but the most common of them all is Schema.org. You can refer to this Guide to Schema for a better understanding of structured data.

 

●     The Page Speed Update

Now the most recent algorithm update notification stated that from July 2018, mobile page speed will be the primary ranking factor. This is huge. In coming days business website will be optimizing their mobile layout for better Google rankings.

 

Mobile traffic officially overlaps the desktop traffic in 2016. Since then, mobile responsive web design, AMP, and other mobile features become crucial for enhanced traffic of a website. So, as you can see mobile usage is increasing as the devices are increasing. You need to seek for the area of opportunities that will help you to decrease the page load time of your website.

 

By using accelerated mobile pages, responsive design and optimized images you can effectively decrease your page load time. This will enhance the performance of your website in SERPs.

 

●     The Rise Of Voice Search

There was a time when people weren’t familiar with voice search. They tend to get uncomfortable with that. With the revolution of mobile devices, voice search accessibility people are now very comfortable with the voice search.

 

So, if you want to leverage those searches then, you should target for natural queries rather than just targeting generic keywords. There is a detailed survey report on voice search by Stone Temple. You can go through it if you want more information on voice search.

 

Voice search is user-friendly, fast and accurate. It gives precise information without intimidating the users. So, what’s the catch? Optimising your website for mobile voice search and grow your reach to the rest 45% of the audience as well.

 

●     Mobile Is The New Preference

Now, the most important part of SEO is now mobile. As mentioned above mobile usage and mobile traffic is now denser than desktop usage. People love to search online with their smartphones. So, what is making you sit back and leverage only desktop users?

 

You know the answer better than me. You have to switch to mobile users also. If you are a local business looking for the local audience, then there is no bigger reason to start mobile search engine optimization. Keep your website fast, responsive and touch-friendly. Rest assured you will get your target audience.

 

Just a reminder, overall 55% of teenagers and 40% of adult users use mobile devices for online searches.

 

Over To You

So, what do you think will rule in 2018? Let me know via comments section. Just as a quick flashback, let’s see some of the point’s summary we discussed above.

 

• There was a time when we all think that getting #1 rank in the organic search is the best way to get high traffic to your website. This is old school now.
• Rich snippet and knowledge graph panel not only appear at the top of the results but also have a higher click-through rate.
• Now the most recent algorithm update notification stated that from July 2018, mobile page speed will be the primary ranking factor.
• With the revolution of mobile devices, voice search accessibility people are now very comfortable with the voice search.
• the most important part of SEO is now mobile. People love to search online with their smartphones.

 

I hope you like the post. Take the lesson and grow your business. Adios for now!!!

 

Author Bio :

 

This post is submitted by Evan Ross.  He is a WordPress developer and a part time blogger. He works for SeattleDesign.biz, a group of experienced Seattle web developers. He is an admirer of sharing his innovative ideas with others on the technology trends.