2018 Logo Design Trends

Logo is your brand’s face, hairdo, outfit etc. Mostly you buy everything up to your taste which is, more importantly, always in trend. As you probably won’t go out wearing something old and shabby, you cannot let your logo look old fashioned and unpleasant. Before designing a logo, you face the problem of how to create it properly to make it appealing and beautiful. In this case, the best thing that will help you is following the most stunning logo trends existing. Therefore, we suggest you taking a look at the biggest logo trends in 2018 being sure that one of these trends will help you create a fascinating logo.


Animated logo design

This is a first and foremost trend when it comes to the upcoming tendencies in logo design for 2018. The increasing popularity of animated logos can be easily explained by the fact that web design will be conquered by animation in all its aspects and forms. It will be really hard for you to find flat icons, simple navigation, or websites without cinemagraphs. No wonder that animated logo design, in this case, will be very popular for online businesses.



Take a look at this logo design created for a furniture design studio. Apart for a magnificent animation, this logo can also boast about the usage of broken letters. In 2017, each third logo went for a broken letters trend; 2018 will hardly be an exception.


Hand-drawn logo design

Hand-drawn logo design can be catchy, engaging, smooth, or light. It can be anything you want. Everything depends on your design brief. The best thing about a hand-drawn logo design is that it’s always unique. No one else will have the same logo you do, or even the same style. 2018 promises that hand-drawn logos will be in trend as well.



Take a look at the logo made for Little Winter, a handmade market. Two hand-drawn  willow branches along with hand-drawn letters make the logo exquisite and refined, adding some playful manner to it. That’s why a hand-drawn logo design trend is definitely something to look for in 2018 if you want your company’s logo to be original and impeccable at the same time.



Using any patterns you want, you can design a logo that will allure and charm your clients. Such logos are always memorable for they appeal to your clients’ imagination. What’s more, if you use the combination of colors pleasant on the eye, you can be sure you won a jackpot: beautiful patterns in different colors always stand out of the crowd and are easier to get noticed.



Bright colors

Bright neon colors could be a marvellous choice if you decided to lure your clientele. Such colors look gorgeous combined with every other logo trend popular in 2018. Bold colors are difficult to use because the colors you use on the logo mostly have to be implemented in the general color scheme of your company, including its office decorations and stationery. However, if you manage to use these colors properly, they will sink into your clients’ minds and will be associated with the services you provide.




If the shape should reflect the essence, geometry does it better than every other logo trend possible. It has unlimited possibilities, which is why you can create everything you want just using simple and clear lines. They say that Maths is the most beautiful science because it works according to the laws of preciseness. If that’s true, than geometrical logos can considered to be the most beautiful ones as well, for they contain this mathematical  preciseness.



Broken letters

Using broken letters for your logo design can save a lot of your time and efforts. Firstly, because you don’t need to use any additional pictures or tag-lines in order to represent your company. All these three vital ingredients of a logo design are already combined in one issue which is called “broken letters”. Secondly, the logo will look engaging and entertaining due to its visualization: broken letters convey a unique impression of movement and development. Even without using any animation, you present your company as the one that is constantly progressing.




Photography in logos is one of the newest trends that is capable of quickly melting the clients’ hearts. Firstly, such logos have never been created before and that’s why have no obvious competitors. Secondly, they look awesome and immediately gain everyone’s attention: you start looking at them unconsciously because they are interesting and bright. Using photos in logo creation tells your clients about your unusual imagination. They think you have one more ace in your sleeve: if your logo is so luminous, your further cooperation with them will be the same as well. That’s why designing your company’s logo in such way is an enormously bright idea.


Bottom Line

Following the biggest trends for 2018 may only mean that the logo created for your company will stick to the picture of the most fashionable and trendy graphic design elements and will definitely be capable of riveting everyone’s attention.


Author’s bio

Natalie Antiuk works for DesignContest, a marketplace that conducts web design services of the highest quality. She is keen on web design combined with its usage in launching startups and marketplaces.


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